SAAS link building agency
Our SaaS link building agency closes the gap between blog backlinks and commercial pages — product, pricing, comparison, and integration URLs that actually move your pipeline.
Focus
Product & pricing pages
Method
Niche edits & digital PR
Reporting
Per-page, not sitewide
Reply time
1 business day
SaaS Link Building Agency For Software Businesses
It is quite rare to hear about problems that SaaS businesses have with link building. Instead of the problem with link acquisition, they deal with the gap in the link profile — dozens of backlinks to irrelevant blog pages of their websites, while product pages, pricing pages and comparison pages have absolutely no backlinks. This is what our SaaS link building agency aims at solving. To solve the problem effectively, we build backlinks in such a way that they could affect the pipeline.
We offer our SaaS link building services to software companies, marketing teams and agencies which operate in the sphere of SaaS companies and are looking for a reliable link building partner.
Link Building Agency for SaaS Companies
Software companies have to fight for visibility in the competitive sphere, which contains not only direct competitors, but also review platforms, comparison aggregators and media sites which outrank SaaS sites for commercial keywords. Thus, certain adjustments have to be made.
The following are the reasons why SaaS link building differs from the standard one:
- Niche relevance is more important than the authority. Links from smaller SaaS and technology sites often outperform links from large authority sources with high Domain Rating placed on unrelated sites. It occurs because buyers and search engines prefer relevant content.
- Links should not be built on blog pages only. Most publications do not make links to the product pages and pricing pages. Thus, it is necessary to build backlinks to these pages.
- Comparison pages are crucial. Queries like "[your category] alternatives" and "[competitor] vs [competitor]" make the users visit listicles, comparison pages and community discussions, not company websites. In such a case, it is necessary to get featured in the pages mentioned above in order to increase ranking positions and appear in the AI-generated answers as the content of such pages is used as the source of information.
- Integration partners are another source of backlinks. Each integration of your product is an opportunity to receive a backlink with high niche relevance.
What is included in SaaS link building services
- Backlink gap analysis of your competitors. It helps us to find out which sites link to your competitors but not to you.
- Guest posting and niche edits for relevant SaaS, tech and industry publications, but not for any unrelated sites even with high Domain Rating.
- Digital PR and journalist placements on Qwoted and Featured platforms in addition to direct outreach (HARO has discontinued its initial format). It works especially effectively when the founder or the executive expresses his opinion regarding trends in the industry.
- Link building through integration partners. We will help you to get backlinks on the sites where your product is integrated with other tools.
- Development of product-led linkable assets. Such assets include free calculators, comparison tools and original research, aimed at receiving the backlinks without any outreach efforts due to their usefulness.
- Placement on comparison and listicle pages. You will get featured on "the best tools in [category]" or "[competitor] alternatives". Such pages are visited by buyers, and now they are used by AI to generate the answer.
- Reclamation of unlinked mentions. If your product is mentioned in some article but not linked, we will approach the publisher and ask him to add a link there. It is the most efficient way as the relationship is already built.
SaaS link building process
- 1Page prioritization. We will identify which pages of your site, including blog content, comparison pages, integration pages and pricing pages, require link equity in accordance with their commercial value and ranking positions.
- 2Research of competitors and gaps. We will find out where your direct competitors earn backlinks which you don't. Thus, we will obtain the list of proven relevant prospects, not the list of cold contacts from the database.
- 3Planning of asset and outreach. Depending on the gaps we will discover, we will develop either guest posts and niche edits or digital PR or integration content or new linkable asset.
- 4Manual outreach and placement. Each link will be placed manually after outreach to the publisher, not submitted via directories, and filtered with regard to niche relevance and organic traffic.
- 5Results measurement. We will monitor rank movement and organic sessions on target URLs, referring domains and link placement rate.
Why Should You Choose Us as a SaaS Link Building Partner?
Reasons of ineffectiveness of SaaS link building are often avoidable: links are built only to blog content while commercial pages are neglected, links are not built with stable velocity and resemble the burst campaign, providers try to build links with high Domain Rating while ignoring relevance, and so on. Our process was designed in order to avoid such mistakes.
What we offer for SaaS link building:
- Niche relevance, not generic authority metrics.
- Distribution of links to the pages which drive signups, not to blog content.
- White-hat practices and no private blog networks and link schemes which can ruin your domain reputation.
- Recognition of the fact that listicles, comparison content and digital PR now influence not only traditional ranking but also AI-generated answers. Thus, we consider these factors during campaign planning.
- Realistic expectations. Results of SaaS link building campaigns are visible within six to twelve weeks with compounding results in three to six months.
Frequently Asked Questions
How is SaaS link building different from standard link building?
SaaS link building requires competition against review platforms, comparison aggregators and media sites which outrank your website for commercial keywords. Also, it requires link building not only to blog content but also to the pages of products, pricing and comparison. Niche relevance is more important than Domain Rating because buyers and search engines pay attention to the topical relevance.
Do you build links only to blog posts?
No, we pay attention to placing links to the commercial pages, comparison pages and integration pages besides blog content depending on which pages drive signups and which have no link equity.
Is HARO used in your digital PR strategy?
As HARO has discontinued its initial journalist request format, we use the current platforms like Qwoted and Featured as well as direct outreach to journalists on LinkedIn and X which have become more productive for SaaS placements.
How long should I wait for the results?
Most of SaaS link building campaigns demonstrate initial results within six to twelve weeks with compounding results in three to six months. The exact period depends on the competitiveness of your category.
Can you help me to get links from my integration partners?
Yes, as there is an underutilized source of links for SaaS companies. We will help you to find the integration partners and contact them.
Ready to Build Links Which Actually Move Your Pipeline?
If your current link profile mostly includes blog pages with no backlinks to pages with information about the product and pricing, it is the gap you can solve. Contact us and we will conduct backlink gap analysis of your competitors to show the opportunity.