You are probably already very familiar with content marketing, but you might be surprised to know that there are advanced strategies that you need to know about this term. Throughout this article, we will see all the details about content marketing, which is extremely important in terms of branding and driving traffic to businesses’ websites.
What is content marketing?
This strategy, which revolves around the creation of content, has several years of history behind it. Back in 2001, Joe Pulizzi -considered one of the fathers of content marketing- explained what content marketing is with the following definition: “A digital marketing technique of creating and distributing persuasive, relevant, and valuable content, with the aim of attracting the attention of well-targeted potential customers and retaining them, whose individuals can become future customers.”
However, it should be noted that many people think that this digital strategy is based solely on the content creation phase. While this is partly true, content marketing is useless if it does not generate any visibility. Therefore, you must not forget the second part of Pulizzi’s definition:
“Attracting potential customers and retaining them.”
Objectives of content marketing:
We already know the primary objective of content marketing, but now it’s time to delve a little deeper into the subject. The content marketing strategy is particularly useful for achieving these objectives:
- To achieve visibility.
- To add value to the brand.
- To build customer loyalty.
- To increase the network of contacts.
- To increase sales.
Types of content marketing
To implement a good content marketing strategy, it is important to take into account two factors: who your potential customer’s persona is and how you can reach them. To do this, you can make use of various channels, such as blogs, social networks, paid advertising, or offline events.
Below we will look at some content formats with which you can reach your ideal customer.
Articles
Articles are the most popular content marketing techniques so far since blogs are relatively cheap media platforms. However, to make a good article that can get ranked well in the SERP (Search Engine Results Page), it is necessary to create quality content with a good keyword strategy.
Thanks to generative AI transformation, article generation has become easier than ever due to the changes it has introduced in our lives. This approach has made the process of article creation more efficient, allowing people to create content more quickly and with higher quality. As a result, AI technologies have improved the speed and ease of producing good articles, changing the approach to content creation in the modern age.
Infographics
This type of content is very easy to consume, so they have been increasingly in demand more and more recently. As users are increasingly influenced by graphics, it may make sense to consider Infographics as a content format for your content marketing strategy.
Videos
Video marketing has been growing like crazy over the last few years. Today it is one of the kings of content marketing, as it is very easy to consume. If you publish streaming videos, you will also create more closeness with your audience.
Podcasts
The 2.0 version of radio has been gaining more and more space in users’ routines. This is because today, we can listen to a podcast at any time, whether working, walking down the street, or in the car. Podcasts give you the possibility to create exclusive and serialized content that will help your brand become better known in your niche.
Webinars and online courses
With webinars and online courses, you will be able to create valuable content as well as advertise your business. Thanks to webinars and online courses, you can reach out to larger audiences and boost brand awareness.
Information Products
In addition to courses, there are other very important information products in the creation of content. This is the case with long-form content such as ebooks, work templates, and downloadable PDFs. Compared to short-form content like blog articles, long-form content formats typically enables a firm to acquire trust and expertise more quickly.
Benefits of content marketing
Successfully implementing a content marketing strategy can bring you the following advantages:
Increased brand awareness and brand value
The creation of content shows that your company is knowledgeable about the market and its area, so you will create more engagement with the consumer who sees you as an authority in the sector.
Increased organic traffic to the site
When you create valuable content, Google gives more value to your brand, and your website will be likely to appear on the first pages of the search engine results page. So it will be much easier for users to find your business on the Internet. In other words, this will provide a significant advantage in increasing the online visibility of your brand.
Increased engagement with the public and customer loyalty
By creating quality content regularly and distributing them to relevant websites, you generate more closeness among users and, therefore, greater engagement and loyalty. So much so that you can end up gaining fans for your brand. Surveys are a great tool for boosting engagement, fostering connections with your audience, and possibly creating brand advocates.
Increased conversion
The creation of innovative and creative content will help you to make your company more visible on the internet. Consumers will give you more value for your role in your niche so that you will have a free way to a more significant number of leads, and you will get more sales.
In addition to all these advantages, you must not forget that content marketing is much cheaper and more profitable than other digital advertising techniques. For this reason, this digital strategy is practically mandatory in any marketing plan.
If you need help with your content marketing campaign, don’t hesitate to contact us! At International SEO Agency, you will be served by a team of experts dedicated to ensuring that your content marketing strategy has the desired impact.
